LIVE Consulting for live-commerce sellers

Build a Better Live Selling Business

Practical consulting for Whatnot and live-commerce sellers who want stronger shows, better margins, smarter sourcing, and sustainable growth.

  • Show strategy
  • Product mix
  • Sourcing
  • Profitability
  • Operations
  • Growth
LIVE Case study · A seller we advised
$500K+in sales, on track in under a year
40Kfollowers
$5K–$8Kprofit per show
Read the case study →
3shows / week

The problem

Selling more doesn’t always mean making more.

We help sellers look at the business behind the stream—not just the stream itself.

  • 01

    Viewers, but not buyers

    Lots of people in the room, but poor conversion from watching to bidding to buying.

  • 02

    Revenue looks good, margins don’t

    Top-line sales grow while fees, shipping, and giveaways quietly eat the profit.

  • 03

    Shows feel chaotic

    Inconsistent pacing, run-of-show, and energy make results hard to predict or repeat.

  • 04

    Operations become overwhelming

    Sourcing, inventory, shipping, and staffing pile up faster than the systems to handle them.

Services

Where we help

Focused engagements that look at every part of a live-selling business, from the show itself to the numbers behind it.

Show Audit

A detailed review of your recorded shows: opening, pacing, run-of-show, offers, engagement, and where buyers drop off.

Growth Strategy

A clear plan for growing followers, repeat buyers, and show frequency without sacrificing quality or margin.

Product & Sourcing Strategy

Build a product mix that sells live, find better supply, and balance hero items, volume items, and margin builders.

Profitability Review

Fees, COGS, shipping, labor, discounts, and giveaways—added up honestly so you know your true profit per show.

Seller Operations

Inventory, fulfillment, shipping workflows, and staffing systems that keep up as your show volume grows.

1-on-1 Seller Coaching

Ongoing, direct guidance for sellers who want a sounding board and accountability as they build.

Case study

A seller we advised

A seller we advised started on Whatnot in February 2026. With a focus on show structure, product mix, and the economics behind every stream, the business grew quickly—and profitably.

40KFollowers, built from a February 2026 start
$500K+In sales, on track in under a year
$5K–$8KApproximate profit per show
3Shows per week, run consistently

Figures are approximate and specific to one seller. Client details are kept confidential. Individual results vary and are not guaranteed.

How it works

A simple, structured process

  1. 1

    Tell us about your shop

    Share your category, show schedule, sales, and what’s holding you back.

  2. 2

    We review your business

    We look at your shows, product mix, pricing, and the numbers behind them.

  3. 3

    Get an actionable plan

    Clear, prioritized recommendations—not generic advice.

  4. 4

    Implement & refine

    Put the plan to work, measure results, and adjust as you grow.

Packages

Ways to work together

Seller Strategy Call

$249

A focused 60–75 minute session to work through your biggest questions.

  • 60–75 minute video call
  • Pick the topics that matter most
  • Clear next steps to act on
Book a Call

Growth Partnership

from $1,000/mo

Ongoing monthly advisory for sellers who are scaling.

  • Regular strategy sessions
  • Ongoing review of shows and numbers
  • Support on sourcing, operations, and hiring
Inquire

Self-paced course Coming soon

The Live Seller Playbook

A one-time purchase, self-paced course covering the systems behind a profitable live-selling business. Learn at your own pace and come back to it as you grow.

$197 one-time

Join the waitlist

Prefer email? Email us to join.

  1. Module 1

    Show structure & pacing

    Openings, run-of-show, and keeping the room engaged.

  2. Module 2

    Product mix & sourcing

    What to sell, where to get it, and how to balance it.

  3. Module 3

    Pricing, auctions & giveaways

    Starting bids, buy-it-nows, and giveaways that pay for themselves.

  4. Module 4

    True-profit math

    Fees, COGS, shipping, labor, and what you actually keep.

  5. Module 5

    Operations & fulfillment

    Inventory, packing, and shipping without the chaos.

  6. Module 6

    Scaling & hiring

    Adding shows, people, and systems as you grow.

Free tool

Live Seller Profit Calculator

Estimate what a single show actually earns after costs. Enter your numbers for one show.

Show numbers
Fee assumptions Editable

These defaults are editable estimates for illustration only—not official platform rates. Check your platform’s current fee schedule and adjust.

Estimated per show

Net profit$0
Margin0%
Revenue
$0
Product cost (COGS)
$0
Commission
$0
Processing fees
$0
Shipping subsidy
$0
Giveaways
$0
Labor
$0
Supplies
$0
Total costs
$0

Think your margins should be better?

Book a seller audit

Who it’s for

Not another “how to start selling on Whatnot” course.

We work with sellers who already have a business and want to run it better.

  • Active live sellers ready to grow beyond their current show numbers
  • Sellers with strong sales who suspect their margins should be higher
  • Shops adding shows, staff, or new categories and needing better systems
  • Sellers who want an outside, numbers-first view of their business
  • Retailers and resellers bringing an existing business into live commerce
Photo of Eric Rindy, founder of Live Seller Advisors (placeholder)

About

Built from actual selling experience.

Live Seller Advisors was founded by Eric Rindy to help live-commerce sellers run stronger, more profitable businesses.

Our advice comes from hands-on work with a real, fast-growing live-selling business—not from theory. We focus on what actually moves results: how shows are structured, what gets sold, how it’s sourced and priced, and what’s left after every cost is counted. Every engagement is practical, numbers-driven, and built around your specific shop.

Get in touch

Contact

Ready to improve your live-selling business?

Book a consultation directly, or send a few details about your shop and we’ll follow up.

Book a Consultation

Or email [email protected]

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